About Us

Jewels by Design is a fine jewelry store and custom design studio located in Reedsburg, Wisconsin. As an independent jeweler, quality, value, and service are the foundation of our business. 

AntwerpOur in-store jeweler Dennis has been in our store since 1970. With locations in Boscobel WI, and Richland Center WI, and now celebrating 25 years in Reedsburg WI.  He is a wonderful example of a man with a strong work ethic. As a jeweler for 50 years...and counting, he displays a dedication to his work by showing up every morning with an eagerness to start the day.  If you’re in the neighborhood and want to stop by to say Hi, he’ll be at Jewels by Design...working of course!  

Rebecca’s experience as a jewelry designer started in Richland Center WI in 1990.  She and Dennis became partners and created Jewels on Main in Reedsburg in 1994, and Jewels by Design in 2008.

Jewels by Design is celebrating 25 years in Reedsburg! Yes...25 YEARS AGO, on Groundhog’s Day we opened Jewels on Main in downtown Reedsburg. In those 25 years we've gone on so many jewelry/diamond buying trips that have taken us all over the world! We've renovated our jewelry showrooms a "few" times. We even moved our entire store down the street a few blocks and opened our custom jewelry design studio Jewels by Design. In those 25 years, we have had the honor of designing jewelry for special milestones in people's lives, and for that we thank you.

This year will commemorate Jewels by Design’s 25th anniversary in Reedsburg!  As well as Rebecca’s 30th anniversary as a jewelry designer, and Dennis’ 50th anniversary as a jeweler.  This will certainly be a year of anniversaries and milestones of our own to celebrate!  We hope you join us in celebrating our LOVE of Jewelry.  Stop in to Jewels by Design and see our latest designs!


Rebecca, Dennis & Olivia Genthe
Jewelry Designer/Jeweler


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Jewels by Design